The Quality Of Care

Process. Search. Strategy.


Cost effective analysis and strategy

Qseeker is an online marketing agency dedicated to improving the quality of healthcare marketing for our clients.

How to Develop a Reiki Practice

When developing a Reiki practice, there are some essentials to keep in mind. After all, you’re about to put yourself on a new life venture, one that requires discipline and stability. Before doing so, ask yourself if you can afford to do Reiki full time. Is this possible? Oftentimes, when people start out giving Reiki, they do it for free. The practice is seen as more important than the money. The more practice someone receives, the better at it she or he becomes. Volunteering is an integral part for start-up Reiki practitioners. Many times, they begin their careers at hospices, clinics for the ill, nursing homes, local hospitals, etc.

When practicing, you should purchase a table for bodywork; for example, what massage therapists use. A table is essential to professionalism in your practice and making your clients feel relaxed. It may cost a bit of money upfront, but think of it as an investment for your business. Another investment would be purchasing liability insurance. Liability insurance is essential if you have clients coming into your home office or business space. Imagine if one trips and falls? Home insurance will not pay for that. Therefore, liability insurance is an absolute must.

Expensive forms of networking are unnecessary. Trying to put out newspaper, radio, and TV ads are extremely costly. Word of mouth is the best advertisement in the community, especially if you are connected with the holistic community, such as those who are involved in yoga, meditation, holistic medicine, massage, etc. It’s not enough to have business cards these days either. Have a professional website as well, where potential clients can see your services and fees upfront. Offer free Reiki sessions or ask for small donations to gain clients. Once you start making money, you can venture into larger forms of advertising. When you have a roster of clients, schedule appointments in the days you work on your practice. Write down the name of clients and set an intention for each one. As a Reiki healer, make sure you’re honest with yourself. Reiki often does not perform healing miracles; instead it intends to relax people and balance their chakras. If you set an intention for having realistic goals for clients, it will help you with your practice.

Beginning a new business venture is exciting yet scary. Reiki is a difficult business to break into, but once you have the essentials, practice, and knowhow, you can be successful. Thus, if you’d like to develop your Reiki business’s website, please contact us at Qhealer. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. Please contact us at 617-816-2969 or use our contact form.


How to Promote Your Alternative Health Practice Online

Alternative health is gaining more and more popularity with the general population. People are moving toward acupuncture, massage, hypnosis, yoga, meditation, etc. If you are a practitioner in one of these areas, it is critical to promote yourself and your practice online. Why? There is a lot of competition out there. Think of how many massage therapists who are also yoga instructors, and think of how many acupuncturists there are in your surrounding area. Probably a good amount. That is why it’s important to set yourself apart. First, think of the financial aspect. Do you take insurance? That is often the determining factor of why people choose a certain massage therapist, acupuncturist, etc. If you do take insurance, make sure to note it clearly and in the forefront on your website. Also, list exactly what insurances you do take.

If you do not take insurance, think about what will make a person use your services instead of your competitor. Do you offer any particular services that no one else does, and what would make them appealing to potential clients? Also, you may want to ensure that you are targeting the right demographic. For example, if you don’t take insurance, perhaps you want to promote your website to a more affluent or upper middle class demographic that can easily afford your services. You have the choice whether to publish your hourly rate or not. Oftentimes, your rate depends on the service and length and complexity of it; therefore, it may be best not to publish it.

Think about setting up a local listing with Google+. That way, your business will be very visible in the search engine rankings. People can add reviews and ratings. Also, there are other strategies to promote your business, such as utilizing blogging, social media, videos, and even podcasts. Since people nowadays are curious about alternative medicine, adding these multimedia facets could add great content.

Are you using SEO? You may be wondering what that is. Search engine optimization (SEO) is the strategic planting of keywords in content. This may not be in your knowledge base, and if not, that’s OK. Companies often hire SEO companies to help them write content and implant keywords using their strategic expertise.

If you are an alternative practitioner who wants to increase her or his business, please contact us at Qhealer. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. Please contact us at 617-816-2969 or use our contact form.

This blog was inspired by an article from Referral MD.

How to Market Your Medical Practice Online

Marketing your medical practice online can be complex in theory, yet if you know the right steps, it can be a logical process as well. If you are a physician, dentist, or any other kind of doctor, you have to have an online presence these days—potential and current patients expect it. The first step is […]

Continue reading...

How to Do Market Research for a New Healthcare Product

When you develop or create a new healthcare product, you want to ensure that it’s out there, in the marketplace for everyone to view and purchase. Your product must be seen, and in order to do that, certain steps need to be taken. The first step is market research. Did you research your product before […]

Continue reading...

Benefits of Corporate Yoga

Yoga. That sounds amazing and you’ve always wanted to do it, right? But how is it possible—after all, you work 50 hours a week plus you have a family, various obligations, etc. This is where corporate wellness yoga comes into play. In this practice of yoga, the instructor comes to you and your business and employees. Instead of […]

Continue reading...

Yoga and the Quality of Practice

A practice of mind and body, spiritual and physical—that is what yoga is to those who practice this discipline. Visiting a yoga studio is often a peaceful and mind-altering experience. Many yoga teachers focus on starting class with a meditation or dharma talk—meaning a small sermon—that relates to their experiences as well as those of their fellow yogis. […]

Continue reading...

E-Visits to Your Doctor

Imagine this scenario. You have a small medical issue that needs attending to, but isn’t life or death. You know you need a small prescription to heal the problem. Instead of going into a doctor’s office, envision clicking on your computer, tablet, or smart phone screen and talking with your doctor that way. She diagnoses your problem and […]

Continue reading...

The Invisibleness of Health

It’s one of those things that you have, that you don’t appreciate it until it is gone. It’s there and you know it but you don’t recognize it. Sometimes health starts to dissipate slowly. Not in a drastic way mind you, but more through an injury or a discomfort, a cold, or a sore muscle, or […]

Continue reading...

Helping Give Eyesight to the Blind with Cameras in Contacts

In an article in the New York Times, recent developments and research using cameras within contact lenses is working to give an experience close to seeing for the visually impaired. More at the The New York Times

Continue reading...

Trans Fat No More!

Recently, the Food and Drug Administration has put forth a proposal to begin measures to completely eliminate the use of artificial trans fat in food. The proposal, open for comment from the public for 60 days, seeks to ban the use of trans fats by deeming them unsafe.  To do this, they propose using the […]

Continue reading...